How I Left My Business for 4 Days During a Launch and Still Made Sales
I was launching, I lost my VA, I didn’t touch my business for four days, and I still made sales.
I know how that sounds. So let me tell you what actually happened - because it wasn’t luck, and it definitely wasn’t hustle.
I flew to Kelowna, BC for the Pink Skirt Summit. It was my first ever in person event, my first time travelling solo, and I had to leave my autistic daughter at home. It took a lot for me to get there. I worried about a lot of things. But the one thing I didn’t have to worry about was my business.
Either keep reading or watch the video below:
Why I set my business up to run without me
Here’s the thing - I set up systems to support me in seasons like this before I ever got on the plane. My launch emails were scheduled. My students got access to their purchases automatically. And while I was gone, I didn’t have to manage a single thing.
This was on purpose. Because realistically, we can’t always be available. We get sick. Our kids get sick. We go to events. Or we’re just plain exhausted. And on those days, if you don’t have the right pieces set up, the whole thing stops. When it stops, you’re losing money, credibility, and maybe even trust - depending on what’s happening behind the scenes.
So let me walk you through the three things that ran without me. I promise it’s simple. Making this easy is kind of my whole thing.
1. The selling kept happening
Before I left, I planned and scheduled all my launch content - emails and Instagram stories - to go out on the exact days and times I wanted. I didn’t need to be on my laptop at all.
And here’s what matters most: I wrote those emails well before the event, back when I had the capacity to write them well. Not at the last minute. Not panic-typing at the airport. I’m a recovering procrastinator myself, so I get it - but a good system stops the procrastination for you. It keeps you ahead no matter what life throws at you.
Every one of those emails was a chance to make a sale. If I’d waited to send them live, they wouldn’t have all gone out - and honestly, they wouldn’t have been any good either. I was wiped every night after the event. That rest is exactly why I could step away.
If you want to start somewhere, start by getting everything out of your head. I have a free brain dump tool that turns your mental clutter into a tidy list you can drop straight into Asana. It’s completely free - my gift to you. Click here to use it.
2. The buying and access kept happening
Anyone who bought while I was away got instant access to their purchase, automatically. And it wasn’t only what I was launching - sales came in from other products too. I didn’t send a single email or add anyone manually. They bought, and they got their thing right away.
This sounds simple, but it’s everything. A sale isn’t really done until the person gets what they paid for. If that step needs you, you can never fully leave. Someone buys at 9pm while you’re asleep, and they’re just sitting there waiting, confused, maybe asking for a refund before you’ve even seen the email. A clunky delivery - even with a great product - is how you lose the sale you already made, and the referral hiding behind it.
3. The showing up kept happening
My content was scheduled ahead of time and kept publishing the entire time I was gone. So new people kept finding me, existing people kept getting nurtured, and they kept landing on the launch and buying - while I was at the event, not touching any of it.
This one slips for a lot of people. It’s not just about the sales. It’s about not disappearing every time you need to step back.
It was never really about the tools
Here’s what I actually want you to take from this. It was never about the tools. Scheduled emails, automatic access, planned-out content - you’ve heard of all of them. They’re boring.
The real thing is when I did the work. I set it all up before I needed it, back when I had capacity, so that when I didn’t - when I was gone, when I’d lost my VA, when I was running on empty - my business didn’t need me at 100%.
Because if you’re honest with yourself, you know the hard week is coming. Or the week you need to be away. There are always things. You don’t build systems for the good weeks. You build them for the week everything falls apart - so that when it does, nobody notices.
Could your business survive 4 days without you?
That’s the real question. Could your business survive four days of you being completely gone right now? No shame either way - it’s just worth knowing where you’re at.
If the honest answer is no, start small. Grab the free brain dump tool, get everything out of your head, and build from there.
