How I stay so consistent with content

May 14

So, how do I stay so consistent with my content?

That’s exactly what I’m breaking down in today’s post.

Now before we dive in, let me say this: I didn’t always do things the way I do today.

I've developed several really solid systems for posting content in various ways.

A couple years ago, I was consistently posting across Instagram, Facebook, Pinterest, TikTok, Stories, Reels, email, blog, and YouTube—basically, I was everywhere.

But once my success on YouTube started growing, it just didn’t feel worth it to keep up that same level of effort on all those platforms.

Now, I still show up occasionally in those places, but with a lot more intention and way less pressure.

But I'm still using super solid systems that I'm excited to discuss with you today.

Eventually, I realized that being consistent doesn’t mean showing up everywhere at once. It means being intentional.

And today, I’m going to talk about the system I use in Asana to stay consistent in a way that feels sustainable, realistic, and actually works.

I won’t be walking you through every detail here, but I will give you a high-level view—and if you want the full system with all my templates and workflows, I’ll show you how to get access to that a little later in this post.

Either keep reading or watch the video below:

Why Consistency Matters (But Not in the Way You Think)

Let’s start with this: consistency isn’t about hustling harder. It’s about creating systems that support your creativity and allow you to actually enjoy the process.

When I was trying to post every day on all the platforms, I thought I was being consistent. I did repurpose a lot, and I had a time-saving system in place. But the truth is, I wasn't tracking what was actually working, and even though it looked efficient on the surface, it still ended up feeling like a waste of time. That doesn’t mean the system wasn’t valuable—it just wasn’t the right fit for me at that time in my business. Everyone’s business is different, and part of the process is figuring out what works best for you.

Once I started focusing on sustainable consistency, that’s when everything changed. Now, instead of posting constantly, I post intentionally with a plan and a purpose.

Quick question for you: What platform do you struggle with the most when it comes to staying consistent? Is it Instagram? YouTube? Email? Leave me a comment and let me know where you feel stuck—I might have a future post that can help!

The Shift From "Everywhere" to "Intentional"

Like I mentioned earlier, I used to be everywhere.

Instagram daily. Pinterest graphics. Facebook posts. Multiple Reels per week. Email newsletters. YouTube videos. Stories. You name it.

The truth is: more platforms doesn’t equal more growth.

What I learned is that it’s better to pick a few key places where your audience is most engaged, and go all in on those.

For me, that meant:

YouTube as my long-form content home base
Email marketing to nurture my audience
Blog posts to drive more traffic from Google (but these are repurposed from my YouTube videos)
and other platforms used only with the purpose of promoting my YouTube videos

My Content Consistency System in Asana

Okay, now let’s talk about what keeps everything running smoothly: my Asana content system.

This system is hands-down the reason I’m able to show up consistently without the burnout.

I have two separate projects in Asana dedicated to content planning, one for my YouTube workflow and one for email marketing. Inside the projects, each content piece moves through a simple pipeline.

It’s the same flow every time, which means I never have to guess what step comes next. I can easily see what’s in progress, what’s on deck next, and what’s already been published.

I even have templates saved in Asana for each type of content, so every YouTube video starts from the same outline, and everything is super easy to repurpose from that content.

If you want the exact templates I use to stay consistent with content—including my content calendar, lead tracker, launch planner, and workflows—check out Growth & Marketing Systems.

These plug-and-play templates will help you simplify your marketing strategy, finally get organized, and show up with consistency that doesn’t feel chaotic.

You can grab them here.

How I Repurpose Content Without Burnout

One of my biggest game-changers was learning how to repurpose content the smart way.

Here’s how it usually works:

I start with one long-form piece of content - a YouTube video.
I turn the transcript into a blog post.
I pull out a few core takeaways and turn those into standalone emails.
I summarize the video and create an image to post to social media to promote the video.
and I save everything to potentially be repurposed in other ways down the road.

This allows me to stay visible across multiple platforms without creating brand new content every time. My Asana project helps me keep track of what’s been repurposed, what still needs to be used, and what’s ready to go.

Creating Content in Batches (and Why It’s a Lifesaver)

Let’s talk about batching.

Batching is basically creating multiple pieces of content in one sitting. For example, I might spend a couple of hours outlining three YouTube videos, then film them all in one day. Another day, I’ll write all my emails for the following week in a single block of time.

It’s so much more efficient than switching tasks constantly. And again—my Asana content project helps me plan those batching days ahead of time and stay focused on what I’m working on.

How I Plan Around My Real Life

One thing I want to stress: I thrive on routine. I’m a mom, I run a business, and like anyone else, I can get overwhelmed. But having a routine—one that’s definitely flexible but absolutely planned out—is what helps me stay grounded and consistent.

I don’t force myself to post if I’m sick or my kid needs me. But because I’ve planned ahead and batched, I usually have something ready to go even if life gets in the way

Consistency doesn’t mean perfection—it means preparedness.

So here’s your reminder: You don’t need to be everywhere. You don’t need to post every day. But you do need a system that makes content feel manageable and aligned with your business goals.

Use a project management tool like Asana to organize everything. Create templates. Repurpose your content. And give yourself permission to do less, but do it better.

You got this. And if you want help, I’ve got the templates to make it easier.