My System for Selling Digital Products in My Sleep (This Is What It Actually Looks Like)

I'm not going to tell you I make a million dollars a day. I'm not going to call this passive income and leave it at that.

But I do have a solid system — and it does keep running when I can't.

Here's what selling digital products in my sleep actually looks like.

Either keep reading or watch the video below:

Why I Built This System in the First Place

This only works because I don't have to touch it every day. That was the whole goal.

In this phase of my life, I need my business to be quiet when I'm not available. I don't always have the time or energy to be "on." And I don't want everything to fall apart if I step away.

So I built things in a way where people can find me, move through my business, and buy — even when I'm offline.

And thank goodness I did, because last year I had to cut back on client work to care for my daughter. Had I not built this system beforehand, I'm not sure my business would have survived it.

But it did. Digital products became my second highest income stream in 2025 — and I'm projecting they'll be number one this year.

That's what a real business system can do.

The Top of the Funnel: YouTube

Most people find me on YouTube. That's where everything starts.

I treat YouTube like the front door to my business. People get to hear how I think, how I explain things, whether they vibe with me or not. There's no pressure. I'm not trying to force anything. I just show up, teach, and let people decide what they want to do next.

From there, two things usually happen.

Two Types of Buyers: Turtles and Hares

If you're familiar with Mariah Coz's turtles and hares metaphor, this is exactly that playing out inside my funnel.

Some people aren't ready to buy yet. They want to watch. They want to read. They want to feel things out. So they join my email list in MailerLite, hang out, and warm up over time.

Others already know. They've decided. They just want the thing — and they go straight to buying.

Neither type is better. They're just different buyers. And a good digital product business system has to work for both.

The Sales and Payment System

My sales pages live on Squarespace. That's where the information lives. That's where people decide if something is for them.

When someone clicks buy, ThriveCart handles the checkout — including coupons, upsells, and product delivery. I don't have to manually send anything or double-check orders.

Stripe handles the actual payment processing and deposits money directly into my bank account.

All of that runs without me touching it. That's the point. A business system that requires you to be present for every transaction isn't really a system — it's just a job.

The Part That Actually Keeps Me Calm: Tracking in Asana

Here's the piece most people skip — and it's the one that holds everything together.

Asana is where I track what's actually happening in my business. Every sale. Every expense. Every customer. It's where I can zoom out and see the full picture instead of guessing.

I can see what sold, which product it came from, what the fees were, and what I actually made. No piecing things together at the end of the month. No scrambling at tax time.

This part used to feel really heavy for me. So I built a setup inside Asana that makes it simple — and I teach that exact system inside my workshop, Track It & Stack It.

It's not about being "good with numbers." It's just about having one place where things land so nothing floats around in your head.

Once this is in place, you're not chasing information. You can trust that it's handled. And that trust is what lets the whole system run quietly in the background.

This Is What a Real Business System Looks Like

It's not flashy. It's not a hack. It's just a set of tools and processes that work together — so your business keeps moving even when you need to step back.

YouTube brings people in. Email nurtures the ones who need time. Sales pages and checkout handle the transaction. And Asana keeps me grounded in the numbers.

That's it. That's the system.

If you're ready to stop guessing at your income and actually track what's coming in and going out, Track It & Stack It is where to start.