How to Organize Your Entire Digital Product Business in Asana
Most digital product creators don’t have a digital product problem.
They have a systems problem.
Everything is scattered.
Nothing talks to each other.
And every product feels like starting from scratch.
Today I’m going to show you the system I recommend — and the system you can build — to organize your entire digital product business inside Asana…
…from the moment a new idea sparks
→ all the way to publishing it in your storefront
→ to tracking revenue, testimonials, updates, promotions, and growth.
This is the system I wish I had when I started, and it’s one you can put in place no matter how many products you have. And it'll grow with you.
And in today’s post, I’m sharing the entire ecosystem.
Not just one project.
Not just one workflow.
But an Asana-powered operating system you can use to run and scale your digital product world — even if you’re juggling client work, parenting, life stress, or a lot of mental load. Because I get it.
This isn’t about copying my system.
This is about giving you the clarity and structure to build your own version — one that fits your business, your brain, and your season of life.
Either keep reading or watch the video below:
Let’s start with the foundation.
Your Digital Product HQ (Asana as Your Home Base)
The biggest problem digital product creators have is that everything lives everywhere.
So the very first thing I recommend setting up inside Asana is your Digital Product HQ — or what I call my Offer Tracker.
This is the place where ALL of your offers live in one clean, visual project.
Instead of scattered across tools or folders. Or maybe not even tracked at all lol. No shame. We've all been there.
In Asana, you can group your offers by type:
freebies
digital products
services
And then use custom fields — this is where the magic happens — to track:
status (active, in development, retired)
price
sales page link
Asana project link
whether it’s been added to your website
This one project instantly creates clarity for your entire ecosystem.
And if you ever collaborate with a VA or have a team member helping you?
This project is absolutely essential. It becomes your shared source of truth — a clean index of every offer that exists in your world.
But this is only the overview.
Next, let’s talk about how a single product actually moves through its lifecycle.
Your Product Development Template (Your Creation Engine)
When you create digital products without a workflow, it’s chaos.
Every step feels like reinventing the wheel and you're left wondering what to do next.
This is where your Product Development Template comes in.
This is a project template you’ll duplicate for every product you create — so you stay in creation mode, not decision mode.
Let me walk you through the structure so you can build your own version.
And if you want my exact template that has taken me 4 years to fine-tune, you can get that plus all my foundational templates inside Asana Essentials. It's your shortcut to creating an Asana account that runs your entire business. You can check it out here if that sounds like something that would help you.
Okay, so your product development template is going to have sections like:
💡 Important Info & Dates
for Key details, deadlines, notes, links, and goals
🔧 Prep & Setup
Everything you need to prep before creating, like:
key decision-making on pricing and titles
initial research, and
Sales page development
🛠 Product Creation
This is the heart of the build, things like:
outline
Canva designs, and
videos or audio
📣 Pre-Launch Selling & Marketing
Tasks like:
emails,
Social media posts, and
Setting timers
✨ Delivery
Publishing everything and emailing it out if there was a pre-sale.
🎁 Post-Delivery
Launch debrief, celebrations, and updating the template.
💬 Customer Feedback & Testimonials
This is where your Asana form connects.
I have a form linked directly to this section, so when someone submits feedback or a testimonial, it automatically becomes a task.
This lets you store everything in one place for future updates or marketing.
📧 Promo Emails
All promo email drafts.
✉️ Emails to Buyers
Everything that gets sent to buyers post-purchase.
📱 Social Media Posts
Every planned social post connected to the launch or evergreen promotion.
❓ FAQs
Common questions you want to address on your sales page or in your content.
💡 Future Ideas to Add
Versions, expansions, bonuses, updates — all stored here so you never lose your ideas.
🔁 Ongoing Work
Anything you want to revisit later, like:
design refresh
new promo ideas, and
seasonal updates
This template becomes the backbone of your creation workflow.
Every product is born from this.
How Your Ecosystem Connects
Once your template is duplicated for a product, you connect it back to your Digital Product HQ using your custom fields:
product status
product link
Asana project link
price, and
what type it is
This creates a fully connected system.
You can click into any product from your Offer Tracker and instantly see:
where it’s at
what’s left to do
where files live
what emails need to be written
what’s already done
which tasks you handed to a VA, and
which tasks are waiting on you
This is where overwhelm disappears.
Everything has a home.
Your Storefront System
I want to add this in here because with an organized backend, I also want to make sure you're set up in the front end as well.
This is the part most people wait way too long to think about and also tend to get stuck or overcomplicated it.
So let’s make this simple.
You essentially have two categories of options:
1. The fully custom, multi-tool route
This is where you:
build a full website
create separate sales pages
integrate checkout tools
set up your own storefront design
connect automations
manage multiple logins
constantly update things
This works.
This is great… if you want a more complex setup and have the time or team to maintain it.
But not everyone wants that.
Especially if you’re a busy service provider, coach, freelancer, or mom running a business with limited hours and limited mental capacity.
Which brings us to the second option…
2. The second option is The simple, fast, low-maintenance route
This is for you if:
✔ you don’t want a full complicated website
✔ you don’t want a bunch of separate tools all duct-taped together
✔ you want something you can set up fast
✔ you want AI to help you get things moving quickly
✔ you just want your products to LIVE somewhere clean and professional
And this is exactly where EverBee Store fits beautifully into your system.
If you want the fastest, simplest, most organized storefront that works seamlessly with the Asana backend you’re building…
👉 EverBee Store is the one I recommend here.
Here’s why:
⭐ 1. It gives you a clean, professional storefront without design work.
⭐ 2. It’s super simple to set up and user friendly.
⭐ 3. AI helps you get set up quickly.
This is one of the coolest parts.
EverBee Store uses AI to help you:
write product descriptions
generate layout copy
organize your storefront sections, and
even create a clean shop experience faster
⭐ 4. It reduces your tool stack.
If you don’t want:
a website builder
a separate storefront tool
a separate design tool, and
a separate product hub
…you don’t need to.
EverBee Store replaces a whole chunk of your tech stack with a single, simple solution.
⭐ 5. It’s perfect for multi-product creators.
Whether you sell templates, mini-courses, guides, workbooks, bundles, or a mix of everything — EverBee Store gives you one simple hub for all of it.
⭐ 7. It’s easy to maintain — especially during real-life seasons.
This matters more than people realize.
When you’re juggling:
client work
launches
parenting
busy seasons
burnout, or
life in general
…the LAST thing you need is a storefront that requires constant tweaking.
EverBee Store keeps everything tidy and simple so you can focus on making great products — not managing tech.
And honestly?
You can set up your storefront before your product is even finished.
It removes friction.
It builds momentum.
Your Asana system keeps everything organized and manageable.
Your storefront keeps your offers easy to find and easy to buy.
Together, they create a digital product business that’s sustainable — even when life is full.
You can try out Everbee Store here if this sounds like the option for you.
Ongoing Management
Now that your products have a home and a place where people can buy them, this next part is where your digital product business becomes sustainable.
Because after you launch a product… your work isn’t done.
Asana helps you manage ongoing tasks like:
future updates
version control
customer feedback
questions that come in
ideas to improve the sales page
content you want to create
flash sale planning
bundling, and
seasonal refreshes
This turns each product into a long-term asset, not a one-and-done project.
Tracking Revenue, KPIs, and Goals
Now let’s talk about tracking.
Inside Asana, you can track your digital product revenue two ways:
1. Income & Expenses Project
This is where you track:
monthly revenue
revenue by product
patterns
goals
This helps you see what’s working and what’s worth improving.
2. Your Digital Post-It Wall
This is my personal favourite — and it makes business FUN.
This is where you track:
every customer
what they purchased
patterns
repeat buyers
people who buy everything
people who tend to buy certain types of products
It’s visual.
It’s motivational.
It’s grounding.
And it reminds you how your products are actually helping people.
3. Testimonials, Feedback & Continuous Improvement
Next, let's talk about Testimonials, Feedback & Continuous Improvement
Because digital products thrive when you improve them over time.
This is where your Asana form comes in again.
You can create a feedback form for:
customer insights
testimonials
suggestions, and
requests
And every submission becomes a task inside your product project.
This gives you:
ideas for updates
social proof
clarity on what people love
clarity on what to improve
better marketing angles
This is how your product ecosystem grows WITH your audience — not in isolation.
Bringing It All Together
Here’s the full ecosystem:
Asana for your digital product backend
→ ideas
→ workflows
→ tasks
→ content
→ updates
→ revenue tracking
→ testimonials
→ future plans
EverBee Store for your simple, clean storefront
→ everything your audience sees
And together, they create a digital product business that feels sustainable — even during the messy, real-life seasons of parenting, burnout, illness, or just… life.
You’re not relying on motivation.
You’re relying on a system that supports you.
And if you want the templates to build the structure we talked about today, particularly the complex Product Development Template, and everything inside your Asana backend, you can grab Asana Essentials here.
It gives you the exact framework you need to make your digital product business feel clear, organized, and doable.
