Stress-Free Content Planning: How I Batch a Month of Posts in One Afternoon
Ever opened your eyes, grabbed your phone, and realized… oh right—I still need to post something today?
That used to be me—every single morning—until I finally decided I just couldn’t do it that way anymore.
Posting on the fly was overwhelming, it took up way too much time, and having to be creative on demand every day? Absolutely drained me.
These days, I don’t even post on Instagram. I’m way more focused on long-form content like YouTube. But the system I built? It still works for any platform—whether you're creating Reels, newsletters, YouTube videos, or even planning podcast episodes.
Today, I’m going to show you the 4-step system I use to batch a month of content in one afternoon. So you’re not waking up each day wondering what to post—or worse, avoiding it altogether because it feels like too much.
Either keep reading or watch the video below:
There was a time I was trying to post on Instagram every day… with no real plan. I didn’t batch anything, I wasn’t repurposing. It was just: wake up, make something, post it, repeat.
Now, this does not come naturally to me at all. I am a planner at heart. But I saw a coach I looked up to preaching about how if you create in the moment it will come off as more authentic and blah blah blah…Hahaha.
But honestly? I hated it. I found it super overwhelming and way more time-consuming than it needed to be.
Eventually, I realized it wasn’t even bringing me clients.
So I stopped trying to force it and built a better system instead—one that works no matter where you're showing up.
These days, I focus on YouTube and long-form content, but this same content system still saves me hours every week—and it can do the same for you.
Why Consistent Content Still Matters
Whether you’re showing up on YouTube, Instagram, LinkedIn, your email list, or anywhere else—consistent content is still one of the best ways to build trust and stay top of mind.
But let’s be real: it has to work for your life, not take over it.
According to Later, creators who post just three times a week see up to 85% faster growth than those who post sporadically. But here’s the key: consistent doesn’t have to mean constant.
You don’t have to post every day. You just need a system that keeps things flowing behind the scenes—even when life gets busy.
STEP 1 — Clarify Your Core Content Pillars
Before you batch anything, you need to decide what you actually want to talk about.
Otherwise, you’ll open your laptop and immediately feel overwhelmed… or spend an hour writing a post that doesn’t even lead anywhere.
Here’s how I keep things simple:
The Rule of 3 Content Pillars
Flagship Pillar – the thing you’re known for (for me, that’s Asana systems and operations support).
Lifestyle & Values – things that connect you to your audience as a human. For me, that’s mom life, Nova Scotia beaches, Zentangles, and mental health. Although admittedly, I do need to incorporate these into my content more often!
Credibility & Trust – client stories, behind-the-scenes, and proof of what you do.
When I started sharing actual real-life stories and examples of how my systems were working for my clients, that's when things really started to pick up. And that was with a small audience. But relatable stories matter—even if you’re not sharing a ton of behind-the-scenes or personal stuff.
STEP 2 — Batch Brainstorming & Your Idea Bank
Once you’ve got your pillars, the next step is to brain-dump all the ideas living in your head.
Set a 20- to 30-minute timer and jot down as many post ideas as you can. Don’t overthink it—this is not about being clever, it’s about capturing ideas before they disappear.
Some prompts to help:
What questions do people always ask you?
What misconceptions do you see in your industry?
What are you constantly repeating to clients?
Put all those ideas in one spot. Asana is a great place for this (wink). That's where I keep mine and I have a section called “Idea Bank,” but I guess you could also use a notebook or Google Doc.
The key is to get everything out of your brain before you try to write a single caption or script.
For each idea, think of 2–3 different ways you could share it. A video, a post, a client story. This multiplies your content without more effort.
STEP 3 — Organize Your Visual Assets
One of the things that slows people down the most is trying to design or source visuals on the spot.
Here’s how I stay organized:
Evergreen Templates: Canva templates I can reuse for tips, quotes, or promos
B-Roll or behind-the-scenes shots: things like me working or typing, or actual shots of my Asana account
Photos: brand photos, screenshots of projects, progress, or feedback from clients
I name everything clearly and organize by month or topic so future-me isn’t wasting time trying to find what I need.
STEP 4 — Create a Realistic Content Plan
Okay, now that you’ve got your ideas and your visuals ready, let’s talk about how often you actually want to post.
You don’t need to be everywhere all the time. And you definitely don’t need to post daily.
For most of my clients, this simple rhythm works:
1–2 longer-form pieces of content per week (like YouTube, blog posts, or podcast episodes)
An email promoting that content or repurposing
Optional: A few social snippets to support or repurpose that
Here’s what I do:
I start with my Youtube video
I create a blog post and email promoting the video
My team creates assets for social media to promote the video - like a video teaser and a static post
Then, I chop up that video script into a few smaller chunks and save them for repurposing purposes later.
Once it’s in Asana, I don’t have to think about it again.
Content on Repeat
Now, if you’re thinking, “This sounds amazing but also… I don’t have time to set all this up,” I’ve got you.
Inside Content on Repeat, I walk you through my full content planning system. You’ll get:
My strategy for long-form → short-form repurposing
A swipeable SOP so you know exactly what to do each week
ChatGPT prompt packs so you’re never staring at a blank page again
And probably the best part - and most requested - a full walkthrough tutorial of how I set this all up in Asana using the paid features. It's truly magical!
It’s all designed to help you stop overthinking and finally stay consistent.
STEP 5 — Stay Ahead With Buffer Weeks
Life happens. Kids get sick. Mental health wobbles. We get tired.
That’s why I always try to stay one month ahead.
I do monthly batches where I plan and record everything in just two mornings so that I can knock out a bunch of content in advance. Then if anything unexpected comes up, I’m not scrambling.
Sometimes I have rough weeks due to my depression and anxiety where I barely touch my business—but because I have content prepped and scheduled, everything keeps running without me.
Buffer weeks = peace of mind.
Common Pitfalls & Quick Wins
Let's talk about a few common pitfalls and quick wins.
What slows people down most?
Trying to create and publish on the same day
Not having a central place for content ideas
Overthinking every single post
Here’s what to do instead:
Keep all your ideas in one place
Set a schedule that actually fits your life
Reuse and repurpose more than you think you can
Quick win: Turn an old post into a new email. Add a story, update the intro, and boom—it’s fresh again.
Recap & Final Thoughts
Let’s recap what we covered today:
Pick 3 clear content pillars
Brain-dump your ideas into a central hub
Organize your visuals ahead of time
Map out a schedule that works for you
Use a simple system like Asana to stay on track
Stay ahead with buffer weeks so content doesn’t rely on your mood or energy
and grab Content on Repeat to make things even more easier!
This system works whether you’re on Instagram, YouTube, your email newsletter, or anywhere else—and it’s the reason I can show up consistently without burning out.
