The Easiest Way to Come Up With Content Ideas (Without Staring at a Blank Doc)
If you’ve ever sat there, staring at a blank Google Doc with sad eyes, trying to figure out what to post next... this one’s for you.
Here’s one of the easiest ways to come up with content (and it doesn’t involve a single keyword tool):
Listen to yourself.
What Are You Always Saying?
Pay attention to what you’re constantly repeating — in client calls, DMs, Voxer chats, or even those random voice notes you send to business friends.
For me, it’s things like:
“You don’t need a big team to stay organized.”
“Your system should feel like a support, not a burden.”
“Start with one repeatable task. That’s enough.”
“Asana can be simple—I promise.”
These are the things I find myself saying over and over again.
And here’s the funny thing:
They’re also the exact phrases people tell me they needed to hear.
Feeling Like a Broken Record? That’s a Good Thing.
If you ever feel like a broken record in your business, it’s probably a sign that you’ve found your core message.
The things you say on repeat — the ones that feel “obvious” to you — are often the most helpful to your audience.
Because what’s second nature to you might be mind-blowing to someone else.
So instead of trying to reinvent the wheel every time you create content, start by capturing the things you already say naturally.
How to Turn Everyday Conversations Into Content
Here’s how I do it:
✅ When a client asks a question I’ve answered before, I make a quick note in Asana under “Content Ideas.”
✅ If I catch myself sending a voice note that feels like a mini pep talk, I transcribe it later and turn it into a post or email.
✅ And if I notice a theme popping up in client calls — like people overcomplicating their systems — that becomes a new piece of content.
It’s simple, organic, and incredibly effective.
Because your best content doesn’t come from brainstorming in a vacuum.
It comes from listening to the conversations you’re already having.
TL;DR: Your Obvious Advice Is Your Best Content
If you feel like you’re repeating yourself all the time, that’s not a problem — it’s a clue.
The advice you share on repeat is probably what your audience needs to hear most.
So next time you catch yourself saying the same thing for the hundredth time…
that might just be your next post.
✨ Your “obvious” advice is often the most helpful.
Want to Systemize Your Content Ideas in Asana?
If you’re tired of losing great content ideas in random notebooks and half-finished drafts, my Content on Repeat system can help.
It’s a plug-and-play Asana template designed to help you:
Capture ideas from client calls and daily convos
Organize them by platform or content type
Track your creation and publishing schedule
So you can stop reinventing the wheel — and finally keep your content organized and consistent.
👉 Get Content on Repeat here and turn your everyday insights into a steady stream of content that connects.
